ART DIRECTIONCONTENT CREATORCREATIVE CONCEPTPRODUCTION

THE COFFEE ACADEMICS TH

We had the opportunity to design the concept and overall image and content for The Coffee Academïcs Thailand. TCA started as a famous cafe from Causeway Centre in Hong Kong which has expanded to now have several branches in Bangkok. This remarkable chain made the list of the “25 Coffee Shops Around The World You Have To See Before You Die” by BuzzFeed. In 2016, it was named one of the “The world’s best coffee shops” by The Telegraph. TCA was recommened in the Michelin Guide 2017 as well. 

Our team got to learn so much about coffee and high-end coffee beans from creating content for The Coffee Academïcs Thailand’s own channel. We worked with TCA from designing the brand image to the production of media. We came up with the concept of “Daymakers” that can communicate all the services at TCA, from coffee to main courses, dessert and wine: this shows that people can enjoy any time of the day at TCA. With the production, we made the food and drink of TCA look their best in our photo shoot. It was great fun for us working on this project while getting to know so many interesting facts about coffee, food and wine. 

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