ART DIRECTIONCREATIVE CONCEPTPRODUCTION
LOVE OF SIAM WITH LAIMO
“First Time Laimo Love-Space in Bangkok”
In February, the month of love, Siam center wanted to create a space for everyone to express their love and pass on positive vibes to any visitor of the Bangkok downtown area.
Concept :
Laimo is known for expressing his feelings, good or bad, happy or sad. He would spell them out regardless of what others might think. His sincerity and openness made him very popular. His charm spoke to us and gave us the idea that maybe, for the month of love, everyone would like to be like Laimo for a change. We had then created a public space for everyone to express their love.
For many, telling someone you love them can be challenging and quite intimidating. Writing can be so much easier. With this in mind, we had created a space surrounded by walls for people to write how they feel and share happiness.
Laimo Love-Wall Maze was a love wall for anyone to write their love notes. They could write anywhere, no restriction, no rule. They could pour their heart out onto it. They could bring their pens or borrow from our adorable curator who is there to support and offer services to visitors.
The most exciting feature was the hidden photo spots that would put a smile on people’s faces and make them want to take out their camera for a photo or two.
Client : Siam Center