ART DIRECTIONPRODUCTION

FOMO SALE

‘FEAR OF MISSING OUT, WOMEN & MEN’S FASHION SALE’

For this sale of the year, we had an opportunity to create key visual and 40 other media materials, both online and offline, including leaflet.

The leaflet was inspired by design and dramatic colors of the 80s to help deliver easy-to-understand and straightforward message.

The difficulties were how to incorporate brand details into the design and how to make it easy to read. With limited time, the team had to work closely with customers to get things done. It was great exchanging our ideas and forming many new ones together.

Client : Paragon Department Store

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