FANTONE LOVE PARADE

‘COLOR OF LOVE’

The assignment for The Mall Valentine’s 2020 this year was more fun than others because the concept was to mix and match various statuses of love with Pantone colors.
This became a celebration of people in love ‘Fantone Love Parade’

We organized to send love to customers through the vibrant Fantone Love Parade. There were singing, spreading love and giving away E-voucher M Card through Fantone games. The team had worked hard to find popular songs that would move everyone’s head, handpicked adorable singers, set up ice-breaking workshop, and rehearsed game scenarios. Both team members and singers had a great time preparing for the event.

The team had spent days searching for show outfits before finally found the perfect ones, that was quite a challenge.

The day arrived and everyone was extremely excited coming in early to get dressed for Fantone Love Parade.

Each show was a great pleasure for the team because we had given joy and smile to audiences through singing, dancing, free M coupons and also wishing customers Happy Valentine’s, putting smiles on their faces with love stickers on their shirts.

We could say it was such a hearty Valentine’s for all people and all love statuses.

Client : The Mall Department Store