ART DIRECTIONCREATIVE CONCEPTPRODUCTION
MOTHER’S LOVE-Key Visual
When it’s come to mother’s love the purest and warmest feeling involved, The Mall Group: Emporium Department Store, Paragon Department Store and The Mall Department Store, was really care about this topic.
Emporium
Department Store
Paragon
Department Store
The Mall
Department Store
We created the entire art direction of this campaign from key visual poster to activation space. We created three moods of motherhoods relationship for each property. We focused the key visual to reach to all unique target in each mall.
Client : The Mall Group
